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Almost 10 years ago Tom Peters wrote this in Fast Company. “Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.”

As one of only 20 Master Brand Strategists worldwide, Valerie will give us impactful tips on how to create a strong personal brand that shows your uniqueness and strengths. She’ll share her wisdom from 10 years branding experience in Fortune 500 organizations on what it takes to own your personal brand and demonstrate a professional presence that shows confidence in any situation - knowing what to do, what to say and how to present yourself as a leader in our coaching industry. 

What is Personal Branding?

• Personal branding is not about being famous—it’s about being selectively famous.
• If you don’t stand out in the coaching community, you’re a commodity; commodities compete on price.  You are more than your title.
• Branding allows you to align who you are with what you do as a coach and how you do it.
• The coaching industry requires that each of us contribute an ingredient that is uniquely our “secret sauce.”  Do you know what your unique ingredient is?
• Strong brands know how to create clear and concise messaging that exudes their brand.
• Learning more about the Brand Called You will energize you to interact authentically and powerfully with each coaching opportunity.