Finding your Coaching Niche
Panel Discussion by William M. Behrendt, PhD, PCC; Helen Harkness, PhD;
Dana Phillips, PCC; and Susan Shapiro, MS, PCC
Moderated by Kristin Robertson
Our July 14 luncheon program features a panel discussion by William M Behrendt, PhD; Helen Harkness, PhD; Dana Phillips, PCC; and Susan Shapiro, MS, PCC. The panel will be moderated by ICF-NT Board member and Program Chair, Kristen Robertson. Please join us for this enlightening program and learn from these well-established niche coaches in our community about the benefits of establishing your own coaching niche.
Program Description:
Many of the most successful coaches have determined and market to a niche. A niche, according to Google.com, is “denoting or relating to products, services, or interests that appeal to a small, specialized section of the population.” In other words, what small, specialized section of the population do you direct your coaching toward? This panel discussion will address your burning questions about identifying a coaching niche, including:
- What is a niche?
- How important is it to have a coaching niche?
- What are the benefits of having a niche?
- How do you “find” a coaching niche? Can it find you?
- How might your coaching niche align with your sense of purpose?
- Once found, what do you do to capitalize on your niche—market yourself to the niche?
- What best practices can you follow to be effective in your niche?
Program Outcomes:
You’ll come away with a renewed sense of the specialized section of the population that you are called to serve!
On this distinguished panel, we will hear from:
- Dr. Bill Behrendt, UT Southwestern Medical School
- Dr. Helen Harkness, Career Design Associates
- Dana Phillips, Team Connections
- Susan Shapiro, Onpoint Leadership
Kristin Robertson, ICF-NT Program Chair and Board member, will moderate the panel.
Meet our Panel:
William M. Behrendt, PhD, PCC
Bbehrendt81@gmail.com
214-766-4489
William (Bill) Behrendt has over 30 years’ experience in Human Resources and Organizational Development in retail, healthcare and academic organizations. Bill most recently served for 13 years, until his retirement, as Vice President for Human Resources at the University of Texas Southwestern Medical Center in Dallas, Texas, where he was responsible for all “people” issues at the Medical School, and its University Hospitals and Clinics. Prior to coming to Dallas in 2003, Dr. Behrendt served as Vice President for Human Resources for CareGroup Health System and Beth Israel Deaconess Medical Center in Boston Massachusetts. He previously held the role of Senior Vice President for Human Resources at the BJC Healthcare System in St. Louis, Missouri. He also served as President of Barnes-Jewish West County Hospital in St. Louis. In these positions, Dr. Behrendt gained extensive knowledge and experience in Recruitment, Organization Development, Mergers and Acquisitions, Change Management, Strategic Planning and Executive Coaching. He has served as both an internal and external coach for executives, physicians, high potentials, new hires and other individuals, logging over 1500 hours and accredited at the Professional Certified Coach level of the International Coach Federation.
Helen Harkness, PhD
options@career-design.com
972-278-4701
The work of Dr. Harkness through Career Design directly reflects and integrates her own multidimensional career. She is a successful entrepreneur in business and investments, a former academic dean/provost, college professor and director of human services. She has published four books and numerous articles on career management and organizational effectiveness. Her firm, Career Design Associates, Inc. has pioneered career management programs, processes and pathfinder presentations since 1978. Career Design Associates offers career assessment and workplace counseling for individuals, Career Design ProfileTM for individuals, consulting for organizational clients, keynote addresses, seminars and customized workshops on employee enhancement and successful change management. Dr Harness teaches a course at Southern Methodist University called “Re-Focusing your Career.”
Dana Phillips, PCC
dana@teamconnections.org
972-874-8070
Dana possesses a unique blend of skills; her experience in the field, her training as a time management coach, her years as an executive and now her work training coaches from around the world position her as an expert in direct sales coaching. Dana Phillips and her husband Neil have partnered together in direct sales for 30 years and have developed the only complete leadership program specifically designed to build leaders in direct sales. They’re excellent coaches, and they were just as excellent as direct sellers. By the time they retired from Tupperware, their distributorship was #4 in the United States and #16 in the world. They’ve held corporate positions in a large network marketing company and have trained thousands of independent distributors in party plan as well as network marketing. They’ve taken this wealth of experience and built a style of coaching new leaders that specifically addressed the unique challenges of direct sales. Dana has been described admiringly as the “only person in the world who can give you a hug and a kick in the pants at the same time.” Dana has been trained as a Franklin Covey Personal Coach, is an Authorized Partner with Everything DiSC, and holds a PCC credential from the International Coach Federation.
Susan Shapiro, MS, PCC
sshapiro@onpoint-leadership.com
972-529-7549
Susan enjoyed a global sales and marketing role at Hewlett-Packard for 18 years. While there, she created and directed their Global System Integrator Program and discovered her passion for leadership development. In 2006 she launched Onpoint Leadership where she specializes in coaching high potential leaders. Susan helps them accelerate their growth, and prepare to take on greater challenges and responsibilities. She also coaches teams to leverage their best work in collaboration with others, and supports their discovery and growth in the areas of relationship building, collaboration, networking, communications, people-skills and delivering results. She is Past President of the North Texas Chapter of the International Coach Federation, and is a Professional Certified Coach (PCC). She holds a Bachelors in Marketing and a Masters in Management Science and Organizational Behavior from University of Texas at Dallas.
CCEUs for this Program: 1 CCEU in Resource Development