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MEETING: Cash Flow Calm: The Solo Coach’s Guide to Owner Pay, Taxes, Operating Expenses, and Reserve

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November 14 Hybrid Chapter Meeting and Program

Cash Flow Calm: The Solo Coach’s Guide to Owner Pay, Taxes, Operating Expenses, and Reserves

Presented by Stan Ward, PCC


In today’s uncertain economy, solo business owners—especially coaches—are feeling the squeeze. Inquiries are slowing, corporate approvals are dragging, and clients are second-guessing their budgets. The result? A stressful cycle of inconsistent cash flow, unexpected tax bills, and decision fatigue. On top of that, clients can sense our anxiety, which can further undermine our businesses.

That’s where Cash Flow Calm comes in. This program provides simple, effective solutions designed specifically for independent coaches who want to stabilize their finances and reduce stress. The system is built on four straightforward categories:
  • Owner Pay
  • Operations
  • Taxes
  • Reserves
By setting up separate accounts and establishing a realistic pay structure, you’ll be prepared to handle leaner months without resorting to panic discounts. You’ll learn how to calculate your true monthly expenses—including operating costs, taxes, and personal pay—then assign starter percentages to each category. We’ll also help you create a payday calendar with automated transfers, ensuring that your finances run smoothly in the background.

To keep you on track, we’ll introduce a simple weekly review process that makes it easy to spot surprises early and adjust with confidence. No complicated spreadsheets or financial jargon—just a clear, repeatable system that brings structure and calm to your money management.

By the end of the session, you’ll walk away with three practical tools:
  1. A one-page cash map that shows exactly where your money goes.
  2. A first draft of distribution percentages tailored to your business.
  3. A 30-day checklist to start stabilizing your income immediately
This program is designed for coaches who want clarity, control, and calm in their financial lives. It’s more than just bookkeeping—it’s about building confidence, protecting your income, and avoiding the stress that comes with uncertainty.

Cash Flow Calm also serves as a gateway to our optional two-hour workshop, Season-Proof Your Coaching Income. In that deeper dive, we’ll take your personalized numbers, fine-tune your system, and explore strategies to manage spending and plan for long-term success. Whether you’re looking to weather seasonal dips or prepare for bigger growth, this extended workshop helps you strengthen your financial foundation.

Running your own business shouldn’t feel like riding a roller coaster. With the right system in place, you can shift from feeling anxious and reactive to calm and proactive. Cash Flow Calm gives you the tools, confidence, and structure to stabilize your finances today—and the knowledge to keep them steady in the future.

Join us to bring balance back to your coaching practice and ensure smoother sailing ahead!

CCEUs for this Program: 1.0 Resource Development

Disclaimer: The presenter is not a CPA, financial advisor, or attorney. This program is educational and not legal, tax, or accounting advice. The cashflow system reflects practices the presenter uses in his own business and that other coaches have adopted; please consult a qualified professional for guidance tailored to your situation.

 
Stan Ward, PCC, is an executive coach, educator, and author who helps leaders manage stress, resolve conflict, and beat burnout. He started coaching in 2011 and founded Influence Coaching LLC in 2014. A coach faculty member for The International Coaching Group and the Townsend Institute, Stan blends research informed tools with practical teaching and dad jokes. He is the author of How to Beat Burnout for Yourself, Your Family, and Your Team and co editor of Ethical Leadership: A Primer. His executive coaching spans higher education, healthcare, and automotive sales, and he equips fellow coaches through The Profitable Coach Playbook: How to Pay Yourself, Price Your Services, and Plan Your Week. Based in Tyler, Texas, he enjoys painting 28mm fantasy miniatures as a creative outlet when the day’s work is done because, “When you work with your mind, it’s good to rest with your hands.” Connect with Stan at: https://stanleyjward.substack.com/ and on LinkedIn.




 
 

Date and Time

Friday, November 14, 2025, 11:15 AM until 1:15 PM

Location

Virtually via Zoom or Las Colinas Country Club
4400 N. O'Connor Road
Irving, TX  75061
USA

Videoconference information will be provided in an email once payment is received.

Event Contact(s)

Susan Daniel
817-907-5429 (p)

Category

Chapter Meeting

Registration Info

Registration is required
Payment In Full In Advance Only

Number of People Who Will Attend

Non-Member *
Other ICF Chapter Member *
* This can be your primary registrant type. Only one primary registrant type is allowed per registration.
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ICF North Texas Member (In-Person)
Other ICF Chapter Member (In-Person)
Non-Member (In-Person)
ICF North Texas Member (Virtual)
Other ICF Chapter Member (Virtual)
Non-Member (Virtual)