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HomeEvent CalendarMEETING: LinkedIn Inbound Strategy

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MEETING: LinkedIn Inbound Strategy

When:
Friday, July 09, 2021, 11:15 AM until 1:15 PM
Where:
Online - Additional information will be provided after registration.
TX  

Additional Info:
Contact(s):
Steve Hendon
214-335-6879 (p)
Category:
Chapter Meeting
Registration is required
Payment In Full In Advance Only
$10.00
$20.00

LinkedIn Inbound Strategy

presented by Craig Fisher

TalentNet Media founder, Craig Fisher, is one of the world’s premier LinkedIn strategy experts. His digital branding methods have been adopted as internal best practices by LinkedIn and are part of the foundation of LinkedIn’s “Rock My Profile” station at their Talent Connect Conference. He is also the founder of TalentNet Media and has worked with companies like Toyota, Microsoft, Bell Helicopter, Yum! Brands, MetLife, Hootsuite, T.G.I. Fridays, Pepsico, PEARSON, FOX News, FedExOffice, The NFL Players Association, and many more on recruiting and sales strategy, outplacement, and brand strategy.

Craig created the first Twitter chat for recruiters and partnered in the first LinkedIn-Certified training company in North America. He’s the founder and organizer the largest recruiting conference in Texas and the Southwest, TalentNet Live.

Craig has been detailed in the Wall Street Journal, NPR, The Economist, and Entrepreneur as a subject matter expert in multiple areas of talent acquisition; and is listed among HR and Recruiting's top influencers and most engaging conference speakers. Connect with Craig on Twitter/Instagram @fishdogs, and at talentnetmedia.com.

Program Description:

In this presentation we will show you the power of an inbound strategy for LinkedIn to attract and convert prospects for any kind of business, coaching, or service. We’ll discuss the basics of profile optimization for SEO, and a content strategy to build thought leadership and drive referrals. This will be unlike any LinkedIn strategy you have seen before. Craig Fisher can answer all of your questions about LinkedIn, but will also dispel plenty of myths.

Get ready to grow your network and capitalize on all this powerful platform has to offer. Bring your thinking caps and get your pencils ready. You will walk away from this session with pages of notes and tangible takeaways to implement right away.

Program Outcomes:

Participants will leaern:

  • The art of profile optimization for SEO
  • How to look helpful vs. spammy when you reach out to new contacts
  • How to build trust and thought leadership in your network
  • The 5 to 1 give to ask ratio
  • How to use published research to attract clients
  • The right kind of outreach
  • How a congratulations can turn into business.


CCEUs for this Program: 1 Resource Development Credit